Europe’s first NERF Action Xperience attraction opens in Manchester

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

Teddy Fresh debuts Magic: The Gathering collection

The Teddy Fresh team crafted the range around their favourite cards from the game.

Warner Bros details expansive consumer products slate for Wonka

Products include scented glasses from Tom Davies, chocolate toothpaste from Hismile and a footwear collection with Converse.

Dedicated launches Gremlins collection

The collection consists of a hoodie, a sweatshirt, and four t-shirts, printed with images from the film.

Ashmolean Museum welcomes new partners across areas like coffee, liqueurs and mosaic kits

“These new licensees dovetail well with some of the key objectives we have, including working with local Oxfordshire businesses and being proactive where possible around sustainability,” said Ian Downes of Start Licensing, the Ashmolean’s licensing agency.

Mariah Carey gets the Barbie treatment

“It’s a once in a lifetime dream to have my own Barbie,” said Carey.

Crocs debuts McDonald’s collaboration

The range is inspired by the fast food brand’s roster of characters, including Grimace, Birdie and the Hamburglar.

Kartell partners with Mattel for UNO-inspired Componibili storage chest

As part of the collaboration, Mattel is launching a Kartell version of UNO that showcases the design firm’s most popular products.

Aardman’s Licensing Approvals Coordinator, Ben Townsend, talks company values – and more

“Am I really being paid to do this?” Aardman’s Ben Townsend on what’s new at the beloved studio.

Vice Press debuts Home Video range with Evil Dead II VHS

A Collector’s Edition comes with a double-sided cover, featuring art by Matt Ferguson and Florey on one side and James Bousema on the reverse.

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