Brand values at Guinness World Records: Nadine Causey on fun… And documenting the incredible
Nadine Causey, Snr. Vice President at GWR, discusses the areas they’d expand into… With the right partner!
PUMA and BMW launch capsule collection celebrating 100th anniversary of Roy Lichtenstein
The apparel range takes inspiration from Lichtenstein’s iconic BMW Art Car.
V-SINNE launches Star Trek Stardust Gin
The blue Star Trek Stardust Gin transforms to green with the addition of tonic.
Pet Sematary: Bloodlines writer to pen American Girl movie for Mattel
“I am so excited to tell a story that tackles the issues of girlhood in a real and compelling way,” said screenwriter Lindsey Anderson Beer.
The Brand Radar: Books, brands and Christmas best-sellers
Inspired by this year’s edition of The Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes looks at how brands thrive in publishing.
Spin Master welcomes David Voss as EVP of Global Toy Design & Development
Voss will oversee all inventor relations, advanced concepts, design, engineering, visual branding and packaging at the company.
Talking Brands: Introvert or Extravert… Which personality type is more useful for a creative career in licensing?
Do typical traits of introverts and extraverts make one better suited to working as a creative in the licensing industry? We asked figures across the brand extension space for their thoughts.
Sofitel St James’s launches Smeg Afternoon Tea experience
‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.
Empirical brings Doritos into booze with Nacho Cheese Spirit
“It’s time we disrupt the spirits category by offering our iconic nacho cheese flavour in a bottle,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America.
Rad Stuff’s Chris Flatt on innovating the world of sports collectibles with metal model kits
“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.