Sesame Workshop’s Theresa Fitzgerald on brand values – and what we can all learn from Cookie Monster

We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.

Talking Brands: TV reruns… Board games… What deals should Top of the Pops consider next?

This month, industry figures are looking at the iconic BBC brand, Top of the Pops – and whether it has the potential to rise up the licensing charts.

Steven Sterlacchini, Director of Brand Britain, on Bruce Lee, branding and briefing

Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.

Roydon Turner on changing the conversation around organ donation with the Orgamites

We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.

Cleaning guru Mrs Hinch launches homewares collection with Tesco

The range – styled under the brand name Hinch – spans duvet covers and bedspreads, cushions and candles, as well as wall art, soap dispensers and mugs.

HYPE. designer Anna Ormerod on Sesame Street clothes, creative technique and rolling with clients

Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.

Mondo debuts Godzilla Vs Kong tiki mugs

The tiki mugs have been designed by Mondo’s own Mike Bonanno and Hector Arce.

WildBrain CPLG to bring engine oil brand Motul into workwear, tools and toys

The deal marks Motul’s first expansion into licensed products.

The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.

Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions

We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.

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