adidas debuts collection inspired by Marvel’s Spider-Man 2 video game

Apparel from adidas will also be seen being worn by the citizens of Marvel’s New York in the game.

Studio Griggs’ Stephanie Griggs on grounding creative thinking in commercial needs

Stephanie Griggs tells us why now was the right time to launch her new creative studio, Studio Griggs.

KINC launches kids and family-focused marketing agency, KidINC

“By leveraging global data and insights, we’re poised to craft client campaigns that not only entertain but also enrich the lives of young consumers,” said KidINC’s Cara Davies.

Licensed products make up 27% of European toy sales this year, reports Circana

“The licensing of toys is keeping the sector in great shape as we move into the all-important Q4 holiday period,” said Melissa Symonds, UK Toys Director for Circana.

Irregular Choice’s TRANSFORMERS footwear to land in December

The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.

Royal Mail readies Harry Potter stamps

“Each stamp is a miniature masterpiece, a fitting tribute to mark the climactic end to the Battle of Hogwarts,” said David Gold, Director of External Affairs and Policy at Royal Mail.

Aniballers wins BLE 2023’s Kelvyn Gardner License This! competition

“Aniballers is a magical world designed to help parents introduce and engage their kids with active play,” said Aniballers founder Matt Wilson.

Mattel brings Hot Wheels and Sidemen together for co-branded apparel collection

“We are very honoured to be working with Hot Wheels to create a co-branded collection that is cool, relevant and that fans will love,” said Matt Peters, MD of Sidemen Clothing.

Spin Master to launch toys for Paramount’s new Dora series in 2024

“Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite pre-schoolers’ imaginations,” said Max Rangel, Spin Master’s Global President and CEO.

Bombas puts spotlight on Pixar duos for latest licensed collaboration

Each pair of calf socks features a Pixar duo – with one character gracing each sock.

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