Read the Brands Untapped 100: 2023 Edition here

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

Anderson Entertainment’s Jamie Anderson and Tim Collins discuss news, views and Terrahawks booze

The good, the great and the ugly: Jamie Anderson and Tim Collins on what’s new at Anderson Entertainment

BLE tips & tricks with… RHS’ Cathy Snow

With BLE upon us, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Cathy Snow, Licensing Manager at the Royal Horticultural Society.

PUMA to launch Squishmallows apparel and footwear in 2024

“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

Jazwares to launch Mermicorno: Starfall toys in 2025

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

JW Marriott Grosvenor House London to launch The Snowman Afternoon Tea

“Grosvenor House is so well known within our industry as the host venue for the Licensing Awards and so we are especially thrilled to partner with them for The World of The Snowman,” said Thomas Merrington, Creative Director at Penguin Ventures.

Mattel and Gamefam bring Barbie DreamHouse Tycoon to Roblox

“We’re so excited for Barbie’s Roblox debut and look forward to her connecting with an all-new community of fans,” said Mike DeLaet, Global Head of Digital Gaming at Mattel.

US Toy Fair to move from New York to New Orleans – and to January – from 2026

There will be no show in 2024, followed by a March show in New York in 2025. Then Toy Fair will move to a new January slot in New Orleans for 2026, 2027 and 2028.

London’s Design Museum to launch Barbie exhibition in July 2024

“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.

Pokémon and Van Gogh Museum team up for gallery, activations and merchandise

“The Van Gogh Museum and The Pokémon Company have drawn on many years of educational expertise to create a special experience for children, their supervisors, and we hope many others at the Van Gogh Museum,” said Emilie Gordenker, General Director of the Van Gogh Museum.

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