Skew’s Oliver Dyer sheds light on a new initiative designed to celebrate the invaluable contributions of creatives within the licensing industry.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

“We are passionate about tabletop gaming, and we wanted to create something that immerses you in the world of SAW – while also being a game you’ll want to regularly bring to the table,” said Luke Melia, designer of SAW: The Jigsaw Trials.

“Wurlitzer’s original brand mission was to bring people together through the joy of music and we look forward to seeing how this line of jukeboxes delight and inspire music lovers in new ways,” said Gudrun Wurlitzer, President of Wurlitzer.

“A smile forms the basis of the brand world, threading it throughout the assets and bringing it to life in the logo through the logotype,” said Raj Pathmanathan, Creative Director at KI.

“In Tobias, we have found not only an outstanding business leader, but also someone who understands tonies’ vision, shares our values, and understands the importance of the tonies culture,” said tonies co-founder Marcus Stahl.

Products of Change’s Helena Mansell-Stopher discusses why the SILC event is a must-attend.

BLE 2023 welcomed record numbers of retailers – and enjoyed a healthy jump in total visitors on 2022’s show. Claire Potter, Ian Downes, Richard Pink and Clare Piggott discuss what this means for their businesses – and where future growth lies…

“By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique,” said Nick Craggs, General Manager and Senior Vice President at adidas Football.

“YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.