Mattel celebrates 100 years of Gucci with Hot Wheels Gucci Cadillac Seville

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.

Lee Keeper – Creative Director of Woodmansterne – reveals why there’s nothing like getting a greeting card

Art, brands and staying in touch: Woodmansterne’s Creative Director, Lee Keeper, on licensed greeting cards

Beaulieu’s National Motor Museum to host Bond in Motion exhibition

“This entirely new exhibition will offer visitors an exclusive chance to see cars, gadgets and costumes from the highly anticipated No Time To Die, the 25th James Bond film,” said Beaulieu Enterprises MD Russell Bowman.

Aardman’s Rob Goodchild discusses the key to designing great products for Morph

A new category of BLE’s Kelvyn Gardner License This! competition is inviting designers to submit concepts based around Morph. Aardman’s Rob Goodchild tell us more.

Eminent Wines Ltd.’s founder, Jerome J. Jacober, on the feel, taste and sensation of brands

Jerome J. Jacober discusses how his bespoke beverage company delivers brand experiences with taste.

Scream celebrates 25th anniversary with Airbnb experience

Guests can enjoy a one-night stay at the house from Scream, which has been decked out to look exactly as it did in the film, complete with knife marks on the garage door and a phone line for guests to call Ghostface.

Champion Brewing Company’s Hunter Smith on bringing board game icon Catan into beer

Fresh from debuting the first beer in the Catan series, we caught up with Champion founder Hunter Smith to find out more how he approached bringing a board game brand into beer.

As Peanuts turns 71, Executive Vice President of Brand Tim Erickson discusses how he plans to keep the brand fresh

Tim Erickson on why Peanuts is still going strong… And what he looks for in potential partners.

Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories

Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.

Rebellion’s Ben Smith on the wider brand potential of its new kids’ comic strip, Monster Fun

Ben Smith – Rebellion’s Head of Film, Television and Publishing – tells us about the firm’s brand plans for Monster Fun, and why now is the perfect time to re-launch the comic.

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