Bulldog bolsters Bullseye roster across board games, slot games and bingo products

University Games, Blueprint Operations and Buzz Bingo are all on board.

Miraculous immersive experience to open in Mexico City next month

“As the demand for experiential entertainment grows, this activation reinforces our strategy to deepen audience engagement through innovative, interactive experiences,” said Eva Rodriguez, Global Licensing Director, Location Based Entertainment at Miraculous Corp.

Código 1530 debuts tequila collaboration with country music star George Strait

The partnership celebrates Strait’s latest album and the bottle features artwork inspired by the album design.

Unilever and Disney launch Snow White collaboration across Comfort, Cif and Surf products

Inspired by the upcoming live action Snow White movie, the range boasts a limited-edition fragrance of ‘Enchanted Apple Fragrance’.

Legendary Comics to launch Monsterverse anthology graphic novel

The anthology focuses on the stories behind Titans like Abaddon, Behemoth, Tiamat and Titanus Doug.

Penguin Random House’s upcoming Doctor Who slate spans puzzle, activity and crochet books

AmiguWHOmi: Crochet Adventures in Time and Space – written by crochet designer Liz Ward – featuring patterns for all skill levels.

Mark Ayres on why Spitfire Audio and BBC Studios teamed up to license The BBC Radiophonic Workshop

Sounds impossible! Mark Ayres explores the BBC Radiophonic Workshop’s rise, fall… And rise again!

Hasbro teams with The Hershey Company for Reese’s Furby Furblet

The Furblet comes with a plastic Reese’s cup to sit in.

IMG eyes partners across apparel, food, toys and more for Metropolitan Transportation Authority

“The MTA is much more than a transit system – it’s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City,” said Robert M. Schwartz, Vice President at IMG Licensing.

David Born launches Born to License podcast

“This podcast is my way of pulling back the curtain, making licensing exciting, approachable, and showing how businesses of all sizes can leverage it to grow,” said David Born, CEO of Born Licensing and Born to License.

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