Marc Sach on his licensing journey with Fuzzballs – and the importance of a fan-first approach
Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.
Endemol Shine North America’s Tamaya Petteway on fresh ideas and authentic partnerships
Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America
Tommy Hilfiger debuts Miffy collaboration
The design of the collection has a ‘playful-meets-preppy’ style.
Wordle named most Googled word of 2022
Brands had an impact in Google’s ‘Year in Search’, with ‘how to become a fighter pilot’ being a popular search thanks to Top Gun: Maverick.
Lisle Licensing secures apparel and dress-up partners for Rainbow’s Pinocchio and Friends
Fashion UK are on board to create apparel, while Smiffy’s will debut a dress-up range based on the popular CBeebies show.
ASPIRE brings Sauber into e-mobility sector with Asia Kingston
Asia Kingston’s line of Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters will debut at CES 2023 in January.
Creative Kryptonite
Creative consultant and Brands Untapped writer Deej Johnson shines a spotlight on three creativity killers – and how to avoid falling into their traps…
Bop It! Twist It! Brand It!: Bop It inventor Dan Klitsner discusses the iconic game’s licensing journey
KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…
Cachets and Catches
Wynne-Jones IP’s Victor Caddy looks at the pros and cons around renewing a piece of intellectual property when the time comes…
“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards
Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.
