Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.

“We can’t wait to start working with Bandai UK to develop an inspirational toy line that further deepens the connection children have with these wonderful characters,” said Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures.

“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.

Start Licensing’s Ian Downes picks the brains of Richard Pink, Caroline Mickler and Jim White for their suggestions of IP-driven in-store activations.

“After a truly incredible eight-year journey at the Roald Dahl Story Company, it feels like the right time for a new adventure,” said Griggs.

“Chuck E. Cheese is a favourite destination for kids across the US and Canada – and a fantastic partner for Piñata Smashlings,” said Darran Garnham, Founder and CEO of Toikido.

In the film, the ceramic hand is used to communicate with the dead ­­­– but this one doubles as an incense burner.

“The Jeep brand has a loyal fan base similar to Merrell – and these boots have on-and-off-road capability for you to navigate any journey with confidence,” said Merrell’s Senior Director of Brand Marketing, Lindsey Lindemulder.

Sherwin Matthews – Lead Writer and Game Designer at Steamforged Games – discusses his experience-led approach to design.

Disney Lorcana co-designer Ryan Miller on how his work on the game shared striking similarities with his time as a club DJ.