Meghan Cole, Head of Retail at Shakespeare’s Globe, talks to us about favouring bold designs over a ‘ye olde worlde’ style.

Abigail Ratcliffe, Senior Manager of Publishing and Licensing at Royal Museums Greenwich, on bringing the brand’s archive of art and objects into consumer products.

Kyle Nolan – Partner, Executive Producer & Head of Production at STURDY. – on carefully crafting IP-infused experiences that don’t feel too brand-centric.

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at adidas.

“I’m thrilled by this collaboration with Julie Jaler and Design by Jaler around the common and inclusive values of sharing, laughter and good humour,” said Patrick Tamburlin, Licensing Manager at Bel SA.

The two-week long Champions Tour sees esports teams battle it out to be crowned the global champion of Riot’s Valorant game.

“Our partnership with Creative Kids only exemplifies the trajectory of Adopt Me,” said Richard Haines, Head of Consumer Products for Uplift Games.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

“Sports Illustrated has always had the power to bring people together through compelling storytelling, and the SI Clubhouse aims to embody that spirit for years to come,” said Christian Bullock and Shaun Anderson of Canada’s Define Group.

The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.