Batman, Superman and more… Why artist Jappy Agoncillo loves his Warner Bros collaboration
Jappy Agoncillo discusses his extraordinary art for the 100th anniversary of Warner Bros.
UNIQLO readies Sylvanian Families pyjamas
‘With this new collection, children will enjoy falling asleep wearing designs featuring their favourite toy animal friends,’ said UNIQLO.
KFC team with Dead Man’s Fingers for 11 Herbed and Spiced Rum
The rum ‘gives notes of black and white pepper, treacle toffee, vanilla, butterscotch all mixed up with some seriously stand out spices’.
Was Waddingtons’ Milk Tray Man board game ahead of its time?
The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.
Natural History Museum’s Maxine Lister on the storytelling power of heritage brands
Maxine Lister – Head of Licensing at the Natural History Musuem – talks us through some recent collaborations with Biscuiteers, Joanie and Dunelm.
Banijay Brands and Qiiwi Games launch Extreme Makeover: Home Edition mobile game
“The game will cut through in a highly competitive market with the instantly recognisable Extreme Makeover: Home Edition brand,” said Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands.
Global Licensing Group’s Laura Freedman-Dagg on the key to fruitful relationships between buyers and brands
Laura Freedman-Dagg – Global Licensing Group’s Head of Retail – talks us through the enduring success of BLE’s Retail Mentoring Programme.
“It’s been a dream!”: Carrs Pasties’ Jess St. Pierre on creating the firm’s Wallace & Gromit-inspired pasty
Jess St. Pierre – Marketing Manager at Carrs Pasties – on wanted to add something new to the market with the firm’s Aardman collaboration.
BLE tips & tricks with… Bulldog Licensing’s Rob Corney
With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Bulldog Licensing’s Group Managing Director, Rob Corney.
The Everywhere Group to launch immersive Peppa Pig: Surprise Party experience in 2024
“With the brand’s 20th anniversary in 2024, Peppa Pig: Surprise Party is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig,” said Matt Proulx, Vice President of Location Based Entertainment at Hasbro.