Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

Gabriel Zandomênico – CEO and Co-founder of Oficina Reserva – discusses creativity, future collabs and the appeal of Peaky Blinders.

“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films

Julia Broughton discusses her recent partnerships with Moonpig and Kitsch Republic – and where she wants to take Scatterbrain next.

“We hope collectors will love the design as much as we do at The Royal Mint with the coin making the ideal Christmas gift for loved ones,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.

“As inventors of the bath bomb, we’d love for this collaboration to provide a moment of escapism with a bathing experience full of fun and surprise,” said Melody Morton, Concepts Creative Director at Lush.

“Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future,” said David Lauren, Chief Branding and Innovation Officer at Ralph Lauren.

The collection includes a limited-edition transformative lip tint that transforms from an emerald green to pink upon contact with lips.

“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery.