Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.

The new version sees players bluff for a good cause to help bring goods to the poor villagers being overtaxed by the evil Prince John.

“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.

The latest slate of anniversary partners also includes NAME IT, From Future and Leblon Delienne.

Participating artists in the ‘Artist Series Collection’ includes Halim A. Flowers, Yuko Shimizu and Ngadi Smart.

“It’ll be so lovely to bring everyone together for a summer social to clear the cobwebs, brighten our moods, and facilitate a bit of laid-back networking,” said Licensing International UK MD Steve Manners.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Victoria Whellans, Commerical Director for ASPIRE at WildBrain CPLG.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Abigail Ratcliffe, Senior Manager of Publishing and Licensing at Royal Museums Greenwich.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Katie Ball, Commercial Director (DTR) at Paramount.