Peace Collective launches McDonald’s apparel collection

Toronto-based Peace Collective has launched a McDonald’s apparel collection.

The collaboration forms part of this year’s McHappy Day initiative, with sales supporting Ronald McDonald House Charities Canada.

The 21-piece collection features McDonaldland characters and includes hoodies, jackets, tees, crewnecks, joggers, tote bags, beanies, keychains and lapel pins. The collaboration’s Better Together Varsity Jacket sold out immediately on launch day.

“It’s truly an honour to partner with McDonald’s Canada and RMHC for McHappy Day for the third year in a row,” said Yanal Dhailieh, founder of Peace Collective.

“At Peace Collective, we’re driven by a passion to make giving back easy and accessible, so we’re thrilled to get the chance to design this exclusive McHappy Day collection and bring our joint vision of helping communities in need to life.”

As the global brand licensing agency for McDonald’s, Joester Loria Group brokered the partnership on behalf of the brand.

Check out some of the collection below: