Pedigree Toys and Brands details slate of activity for Sindy’s 60th anniversary

Pedigree Toys and Brands has a museum exhibition and a limited-edition doll launch in the works for Sindy’s 60th anniversary celebrations.

This year marks the milestone and Pedigree will be launching a limited-edition 60th anniversary collector’s doll. Each doll will be individually numbered and accompanied by a confirmation card.

Two new websites have also been launched for fans. The first, www.sindy.com, is tailored for younger fans, while the second, www.vintagesindy.co.uk, delves into Sindy’s rich heritage, offering a trip down memory lane for long standing collectors. Both sites will feature regular updates to keep everyone updated throughout the celebratory year.

Spring 2024 will also see the launch of a Sindy exhibition at an as-yet-to-be-announced museum. Pedigree Toys and Brands also plans to bring Sindy into the baby and toddler space with the launch of a new Little Sindy & Paul brand.

“This is a special milestone for our girl Sindy and we’re excited for a year of celebrations to begin,” said Matthew Reynolds, MD of Pedigree Toys and Brands.

“Not many brands have the history and following that Sindy has enjoyed for 6 decades. She is known globally and a true British icon! She has fans of all ages as she’s cherished by multiple generations, so our celebrations plan to embrace them all. Sindy deserves her place in the limelight to celebrate her special anniversary.”

Since debuting in 1963, Sindy has sold over 150 million dolls to date.