Penguin Ventures and Histrionic Productions ready the Peter Rabbit Easter Adventure

Penguin Ventures and Histrionic Productions have teamed up for a new outdoor experience: The Peter Rabbit Easter Adventure.

The outdoor adventure – a mix of live performance and puppetry – comes to London’s Covent Garden Piazza from March 21st to April 16th.

The show takes visitors back to a Covent Garden of old, teeming with fresh flowers, fruit and vegetables as Beatrix Potter heads out on a mission to rescue Jemima Puddle-Duck from the clutches of Mr. McGregor.

“The combination of Peter Rabbit, the inspirational surroundings of London’s original fruit and veg market and Eastertime is perfect theatrical-alchemy for an all-new, urban, family, immersive experience for 2023,” said Adam McKenzie Wylie, Founder of Histrionic Productions.

“We are delighted to once again be working with our friends at Penguin Ventures to bring this family-favourite to life in the heart of old London.”

Thomas Merrington, Creative Director at Penguin Ventures, added: “Experiential is an important part of our licensing business at Penguin Ventures, enabling us to bring our classic brands to family audiences in fresh and exciting new ways – so I’m thrilled that our partnership with Histrionic Productions has evolved to bring The World of Peter Rabbit to central London this Easter.

“Covent Garden is the perfect location for this all-new Easter Adventure, providing a stunning backdrop to the incredible, immersive experience that Histrionic has created. I cannot wait to see how audiences will respond to stepping back in time with Peter Rabbit and his friends, brought to life for a new generation this Spring.”

The show will be adapted by Calum Finlay, directed by Barney McElholm and designed by Tina Torbey. Alongside the experience, The Easter Adventure Shop will open in Covent Garden’s iconic Market Building on March 5th. The store will offer Peter Rabbit merchandise, a café, as well as an activity area.