Penguin Ventures readies fresh Peter Rabbit apparel launches

Penguin Ventures has signed a raft of fresh deals for Peter Rabbit apparel.

Blade & Rose – who launched an award-winning Peter Rabbit apparel line last year – will expand their collection for 0 to four year olds across Europe, with Italy being the first new market to launch.

Elsewhere, London-based baby and toddler clothing brand MORI will launch Peter Rabbit sleepwear and daywear ahead of Easter 2023, while Cotton On have recently been signed for Women’s apparel in worldwide deal. Cotton On’s sleepwear collection will debut in Australia, New Zealand, South Africa and Brazil by end of February 2023 and online by March 2023.

US-based Children’s Apparel Network have signed for Peter Rabbit baby apparel and accessories in the United States and Canada, with accessories landing in TJMaxx and Marshalls in February 2023 and apparel following shortly after.

Finally, launching this month from Dreamland Baby is a line of Peter Rabbit sleep sacks, swaddles and pyjamas.

“The demand for Peter Rabbit apparel has surpassed all expectations this year, with the widest global presence in this category for the brand in Ventures’ history,” said Lindsay Pearl, Head of International Licensing at Penguin Ventures.

“With meaningful presence in key markets, it is heartening to see how much Peter continues to resonate with our global audience, from infant ranges through to women’s nightwear and a family offering, Peter Rabbit remains as desirable as ever.”