Penguin Ventures teams with Experiences Everywhere for The Snowman and The Snowdog: An Immersive Christmas Adventure

Penguin Ventures has partnered with Experiences Everywhere for The Snowman and The Snowdog: An Immersive Christmas Adventure.

The immersive experience – launching at two UK sites ahead of the festive season – will use cutting-edge screening technology in two specially constructed domes. It will boast interactive play, live actors, puppetry and floor to ceiling moving projection.

Guests will be able to explore sets inspired from the film as they enjoy festive refreshments before entering the virtual wintry wonderland. There they can make snow angels, witness the iconic characters in action and watch as the film unfolds.

The experience finishes in The Snowman Festival area before visitors have the chance to pay a visit to Santa.

“We are thrilled to partner with Penguin Ventures to bring The Snowman and The Snowdog to life this Christmas,” said Tom Roe, Head of Global Licensing at The Everywhere Group.

“From the very first conversation, the team at Penguin Ventures have been an absolute delight to work with – highly professional, knowledgeable and supportive. With our experience creating live and immersive events, in close collaboration, we will transport audiences into the world of this classic tale.”

Thomas Merrington, Creative Director at Penguin Ventures, added: “Bringing The Snowman and The Snowdog to life has never been more exhilarating. Experiences Everywhere are employing highly advanced and impressive technology whilst developing the dome experience and the results are simply breath-taking.

“Fans will be able to engage with the magical world of The Snowman and The Snowdog like never before as the audience is invited into the very heart of the story.”

Tickets go on sale at 9am on Friday, June 23rd at www.immersivesnowdog.com.