Penguin Ventures to lead consumer products push for Tom Fletcher’s Who’s in Your Book? series

Penguin Ventures has secured global rights to develop a licensed consumer products programme for Tom Fletcher’s bestselling Puffin picture book series, Who’s in Your Book?

Puffin has published 10 titles in the ‘Who’s in Your Book?’ series and has sold more than two million copies worldwide, with over 960K copies sold in the UK alone.

Penguin Ventures has launched a dedicated ‘Who’s in Your Book?’ webshop offering print-on-demand gifting with personalised options. This includes favourite characters on products such as apparel, homeware, stationery, gifting and partyware.

A global roll-out of the licensing programme will follow in key international territories for the series, which currently include North America, Australia, China, United Arab Emirates and Europe.

“Penguin Ventures is delighted to be taking Tom Fletcher’s incredibly successful Who’s in Your Book series off the page and into the world of licensing,” said David Sprei, Commercial Director at Penguin Ventures.

“The characters and the imaginary worlds they inhabit translate beautifully on our carefully curated range of consumer products and we are excited to offer Tom Fletcher’s fans a new way to enjoy his remarkable stories.”

Tom Fletcher added: “It’s been amazing to hear how much the Who’s in Your Book? characters and their adventures have meant to readers over the years. I set out to make interactive stories where children and grown-ups use their imaginations together to breathe life into the characters. So I couldn’t be more delighted to see those characters truly coming alive in exciting new ways – and to know families will now actually be able to engage with them in the real world!”

Penguin Ventures secured the rights from Fletcher’s manager Rachel Drake and literary agent Steph Thwaites at Curtis Brown.