Pepsi and Law Roach team up for Wild Cherry-inspired capsule collection

Pepsi has partnered with stylist and ‘image architect’ Law Roach on a capsule collection inspired by Pepsi’s Wild Cherry flavour.

The limited-edition collection spans bomber jackets, a denim jumpsuit, track pants, cropped baby tees, shorts, crew and tall socks, and monochromatic hats.

“The Pepsi brand has been a cultural trendsetter for over 125 years, and design has always been an essential element of that journey,” says Jenny Danzi, Head of Pepsi Marketing.

“Between the delicious, bold flavour and eye-popping design of our Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, it’s no surprise it’s one of our most craved colas. We want to help our fans embrace their wildly fashionable side with this new capsule collection – and no one could have brought the Pepsi Wild Cherry vision to life better than the creative powerhouse that is Law Roach.”

Law Roach added: “Working with Pepsi is an opportunity to merge two worlds I know so well – fashion and pop culture. This collection is a celebration of individuality and self-expression, values that Pepsi and I both share. Together, we’ve created a collection that will help people embrace their unique style while leaning into the history and iconic energy of the Pepsi brand.”

The Pepsi x Law Roach collection is available for pre-sale on PepsibyLawRoach.com. Items will ship in early 2025.