Playboy welcomes Cardi B as firm’s first Creative Director in Residence

Playboy has welcomed Cardi B as the brand’s first-ever Creative Director In Residence.

The hip-hop star will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial content and experiential activations.

“It is a dream come true to officially join the Playboy family. I can’t believe this is real,” said Cardi B.

“For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can’t wait!”

Cardi B will also serve as the Founding Creative Director and a founding member of Centerfold, a Playboy’s soon-to-launch creator platform.

“Cardi B is a creative genius and we are absolutely thrilled and honoured to bring her immense talent and creative vision to Playboy,” said Ben Kohn, Chief Executive Officer of PLBY Group.

“Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand. I can’t wait to see what Cardi and our team develop together with our merchandise design, development and distribution capabilities and our best-in-class content production.

“I also can’t think of a better creative visionary to partner with us on the launch of Centerfold. Centerfold will revolutionise the creator economy just as Playboy magazine shook up the publishing industry nearly 70 years ago – and Cardi is the perfect shepherd into this new era.”