PMI Kids’ World celebrates 30th anniversary

PMI Kids’ World is celebrating its 30th anniversary this year.

Founded in Tel Aviv in 1995, PMI started with collector cards before expanding into licensed toys. In 2014, PMI began exporting internationally and today the company ranks as the third-largest company worldwide for video game toy products.

Today, PMI’s brand portfolio includes Sonic, Fugglers, Creature Cases, Naruto and many more.

“Reaching this 30-year milestone is a testament to the passion, dedication, and hard work of our team, partners, and loyal customers around the world,” said PMI CEO Omer Dekel.

“PMI has always been about more than just toys, we create experiences, encourage imagination, and bring the hottest toys to millions. But more than that, PMI is a family, and every stakeholder– our employees, partners, and customers are a part of it. We treat our entire network with the same care, respect, and commitment that have driven our success.”