Poetic Brands and Sunny Side Up launch Sweet Caroline shirts at Tesco

Apparel licensee Poetic Brands has partnered with lyric licensing expert Sunny Side Up Consulting to launch a line of ‘Sweet Caroline’ t-shirts at Tesco.

Timed to coincide with the World Cup, the shirts highlight the lyrics of Neil Diamond’s Sweet Caroline, a song adopted by England fans during recent tournaments.

“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” said Michael Gottlieb, Founder of Sunny Side Up.

“This wildly popular song has gone from strength to strength since its adoption by sports fans – let’s hope our footballers do the same!”

Anne Bradford, Commercial Director of Poetic Brands, added: “Sunny Side Up, with its unparalleled expertise in lyric licensing, is the perfect partner to help us bring these much-loved lyrics to stylish t-shirts during the biggest event in football. Fingers crossed that we’re all still singing “Good times never seemed so good” on December the 18th!”