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“The opportunity to bring three of the 20th century’s greatest cultural icons to this extensive range of leisure apparel doesn’t come often,” said Elliott Matthews, Managing Director of Poetic Brands.
Poetic Brands has received a pan-European license from Authentic Brands Group to design, manufacture and distribute apparel celebrating Muhammad Ali, Elvis Presley and Marilyn Monroe.
All three ranges will include sweatshirts, long and short-sleeve t-shirts, hoodies, sweatpants, leggings, jackets, jumpers and dresses. Ranges will be available at retailers across Europe starting in A/W 2024.
“The opportunity to bring three of the 20th century’s greatest and most enduring cultural icons to this extensive range of leisure apparel in partnership with a leader in global brand development doesn’t come often,” said Elliott Matthews, Managing Director of Poetic Brands.
“We’re absolutely thrilled to be working on these ranges with an acknowledged leader in its field.”
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