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“The twenty-somethings who grew up with the brand, are now the fashion forward ASOS customer, so the collaboration has the perfect synergy,” said Anne Bradford, Commercial Director of Poetic Brands.
Specialist apparel licensee Poetic Brands has partnered with ASOS to design and manufacture a 38-piece Pokémon apparel.
The range spans tees, dresses, hoodies, knitwear, denim shorts, a denim jacket, denim short dungarees, swimwear and accessories.
“Pokémon is instantly recognisable and loved globally,” said Anne Bradford, Commercial Director of Poetic Brands.
“The twenty-somethings who grew up with the brand, are now the fashion forward ASOS customer, so the collaboration has the perfect synergy. Gen Z is also seeking nostalgic comfort in a pre-social media era, as they reminisce about old, joyful times while gaming, and therefore ‘gamerstalgia’ is trending.
“We’ve really enjoyed bringing these iconic characters to the ASOS collection and are looking forward to seeing the designs being worn by fans.”
Mathieu Galante, Licensing Director EMEA at The Pokémon Company International, added: “We are thrilled to launch this Nineties-inspired cross category collection in partnership with Poetic Brands and ASOS. The diverse apparel range has something for everyone across ASOS’s core market of young adults.”
Check out the collection here
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