Poetic Brands to launch Atari apparel, accessories and homewares

Poetic Brands has signed a multi-year deal with Atari to launch apparel, accessories and homeware.

The firm’s Atari range will include adult daywear, nightwear, loungewear and swimwear, as well as bags and accessories. On the homeware front, items will include mugs and LED neon-style lighting.

The collection will be available across a number of retailers in the UK, Ireland and Germany and marks the first European deal brokered by Atari’s global licensing agent Tinderbox.

“This is such an exciting opportunity for us to work with one of the most recognisable gaming brands in the industry,” said Elliott Matthews, Managing Director of Poetic Brands.

“Atari is a dynamic and innovative brand, and we look forward to collaborating with them.”

Casandra Brown, Senior Director of Licensing at Atari Interactive, Inc, added: “We are delighted to collaborate with Poetic Brands to bring Atari’s iconic portfolio of IPs to such a diverse range of products.

“We are focused on expanding and strengthening our licensing footprint in the UK, Ireland and Germany by continuing to provide Atari products for all generations.”

Dave Tovey, Head of Tinderbox, said: “We are excited to continue to build out the Atari licensing programme by partnering with Poetic Brands. Atari is an iconic brand with a rich history, and Poetic Brands are the perfect partner to bring innovative and stylish Atari products to consumers.”