Pringles teams with Minecraft for Suspicious Stew crisps

Pringles has partnered with Minecraft to launch Suspicious Stew flavoured crisps in the US.

Suspicious stew is a virtual in-game food item in Minecraft that provides players with a status effect depending on the flower used to craft it.

“Minecraft is beloved by a community of millions, many of which are Pringles fans, so we delivered a tasting experience fans could previously only imagine — the famous suspicious stew,” said Mauricio Jenkins, US marketing lead for Pringles.

“We challenged ourselves to bring the flavour of suspicious stew and its ingredients to crisp-form, creating a flavour experience so delicious that both Minecraft players and non-players will reach for more.”