Products of Change debuts Sustainability Framework Maturity Tool

Products of Change debuted its new Sustainability Framework Maturity Tool at Brand Licensing Europe last week.

Developed in partnership with Kids Industries, Netflix and The LEGO Group, the Sustainability Framework Maturity Tool is described as being ‘a signalling gun for a whole new era of industry transparency and reporting’.

“The Sustainability Framework Maturity Tool is designed to be the industry sustainability benchmarking tool,” said Gary Pope, co-founder of Kids Industries.

“We’ll be using cutting edge technology to collect and process the data with clear and transparent reporting designed to help every business in our wonderful industry keep moving ahead in their unique sustainability journey.”

Helena Mansell-Stopher, founder of Products of Change, added: “As we know, The European Union has made its intention to reach Net Zero by 2050 very clear, with heavyweight policy such as the European Green Deal, and the Corporate Sustainability Reporting Directive to back it all up.

“Across the EU, Extended Producer Responsibility laws will impact the way in which products are not only packaged but handled throughout their entire lifecycle, while the introduction of the Digital Product Passport is going to set whole new standards for supply chain transparency and traceability. Those who can get the jump on these advancing changes now are going to find themselves light years ahead when the new requirements come into full force in the next couple of years.

“Finally, the new legislative landscape is changing the sustainability rhetoric as a wave of European legislation comes into force this year. This new legislation is creating a ripple effect within the global market and is the turning point we have all been waiting for. This, of course, does not come without its complexities. I’m excited that POC can bring clarity and tools to the industry to help navigate this new era of business.”