To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
PUMA’s RS-X shoe has been given a crimson and yellow makeover by the team at BAIT.
PUMA has teamed up with Warner Bros. Discovery Global Consumer Products and DC to launch a shoe inspired by The Flash.
Designed by the team at BAIT and available from June 14th, The Flash RS-X shoe sees the PUMA silhouette given a crimson and yellow makeover.
“DC’s The Flash starring in his first-ever feature film calls for a robust collection that celebrates a once-in-a-lifetime event: The Flash, Batman and Supergirl appearing in the same live-action film,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences.
“Alongside renowned partners from around the world, we’ve developed a cross-category line that commemorates this Multiverse-breaking adventure.”
Enter your details to receive Brands Untapped updates & news.