—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
PUMA partners with Kellogg’s for collection celebrating 70 years of Tony the Tiger
Share
The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.
PUMA has partnered with Kellogg’s to launch a collection of sneakers and apparel celebrating Tony the Tiger’s 70th anniversary.
The mascot for Frosted Flakes – or Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles, as well as a hoodie and tees.
The collection is available from December 1st.
More Recent News
News
Smiley opens pop-up stores in Thailand
“This is part of a bigger strategy to continue to develop our retail offering, focusing on creative, and sophisticated products, whilst bringing these to our fans across the world,” said Nicolas Loufrani, CEO of The Smiley Company.
News
Licensing Link Europe named licensing agent for artist Henry Fraser
“There is immense potential to bring Henry’s inspiring story and beautiful designs into a wider array of product categories,” said Ian Wickham, Director of Licensing Link Europe.
News
Jackie Robinson Estate appoints IMG as its exclusive global licensing agency
“We are committed to preserving and promoting Jackie’s remarkable story through creative and impactful licensing initiatives and partnerships,” said Brett Weiss, Vice President of Licensing and Business Development at IMG.
News
BBC Studios and Reality+ bring Top Gear into The Sandbox with ‘The Stigverse’
“We’re thrilled to bring Top Gear into The Sandbox – it offers us a fantastic opportunity to reimagine the world of Top Gear for a new digital audience,” said Stephen Davies, SVP Global Licensing at BBC Studios.
News
Steven Singer Jewelers readies Wicked gold-dipped roses
The collection consists of a soft pink Glinda-inspired rose and an emerald green Elphaba-inspired rose.
News
Wensleydale Creamery launches Wallace & Gromit cheese truckles
“Wensleydale Creamery is our longest-standing Wallace & Gromit licensee, and we’re delighted to continue this fantastic relationship with the launch of these special truckles,” said Laura Burr, Senior Brand Manager at Aardman.
Latest Jobs
Popular Articles
Hasbro's Evan Brooks takes us inside the design process on TRANSFORMERS – and reveals his most underrated creation!
"A dream project!": Studio Griggs' Stephanie Griggs on crafting a style guide for Wallace & Gromit: Vengeance Most Fowl
Funko’s Director of Group Licensing & Retail Strategy, Lucy Salisbury, talks music, sport and more
Olivier Dumont – President of Hasbro Entertainment – on storytelling, filmmaker collaborations and TRANSFORMERS ONE
Barbour to raise funds for Oxfam with limited edition Shaun the Sheep jackets
Upcoming Events
-
- Date: 21 May 2024
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
-
- Date: 25 June 2024
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
-
- Date: 25 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
-
- Date: 26 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
-
- Date: 27 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
-
- Date: 24 September 2024
- Location: Excel London
- Event: Brand Licensing Europe
