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PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.
PUMA is teaming up with Moonbug Entertainment to launch a CoComelon collection.
The range, inspired by CoComelon characters, will be available exclusively at Kids Foot Locker next spring.
The news came as PUMA revealed that exclusive brand collaborations that ‘resonate with a younger audience’ would be at the heart of its expanded partnership with Foot Locker.
PUMA’s recent Pokémon collection is exclusive to Foot Locker in the US, and 400 Foot Locker, Champs Sports, and Kids Foot Locker stores have been made Gyms and Poké Stops in Pokémon GO.
PUMA’s upcoming Paw Patrol will also be an exclusive for Kids Foot Locker and Foot Locker in North America when it launches on November 25th.
“PUMA’s long-standing relationship with Foot Locker has played an instrumental role in our ability to drive innovation and push the boundaries of sports, fashion, and technology globally,” said Bob Philion, President of PUMA North America.
“Our enhanced partnership not only provides us with additional opportunities for collaboration and growth, but it will enable us to provide even greater experiences and inclusion for our evolving customer base around the world.”
Andrew Gray, Executive Vice President for Global Lockers and Champs Sports at Foot Locker, Inc, added: “We are very excited to build on our already strong partnership with PUMA.
“By expanding and strengthening our collaboration with PUMA, we continue to advance our strategy to diversify our product selection and bring new and innovative products to our consumers.”
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