Pura debuts The Met fragrance collection

Smart fragrance company Pura has launched a collaboration with The Metropolitan Museum of Art in New York.

All compatible with the signature Pura smart fragrance diffuser, the collection of six fragrances are inspired by pieces in The Met and includes Blue Water Lotus, Egyptian Sandalwood, Bamboo Forest, Spiced Woods, Terracotta Rose and Perfume Immortelle.
“We were so excited to work with The Met to develop scents connecting back to their inspiring collection of art,” said Pura’s Chief Fragrance Experience Officer, Mara Dumski.

“Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met’s collection of 5,000 years of art, while also creating a sense of home and personality through art-inspired fragrance.”

Josh Romm, Head of Global Licensing and Partnerships at The Met, added: “As fans of Pura, we are excited to launch this unique home fragrance experience which adds a new dimension to art appreciation.

“Art has the power to create connections and transport people across time and place, and this program provides a new and exciting opportunity for fans of The Met to experience art, history, and cultures of the world from the comfort of home.”