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“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” said Absolut Chief Creative Officer, Tad Greenough.
Quadrille is set to publish an Absolut Vodka cocktail recipe book this October.
Titled Absolut Cocktails, the book boasts 80 recipes, from classic cocktails to Absolut recipes with an original twist.
Alongside cocktail recipes, the book will also include bartending equipment hacks, mixing tips and links to video tutorials to make at-home cocktail making a breeze.
“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” said Absolut Chief Creative Officer, Tad Greenough.
“Absolut is perfect for mixing, in cocktails, with mixers and with friends. We are delighted to be releasing, Absolut Cocktails, for fans to create their own delicious serves at home for every occasion. We cannot wait for readers to get mixing, share some stories and create some new ones – after all, we were all born to mix.”
Quadrille Senior Commissioning Editor, Sophie Allen, added: “We’re so excited to be collaborating with such a ground-breaking and instantly recognisable global vodka brand, Absolut. Cocktails are more than just a drink; they create a mood, and these stunning yet simple vodka cocktails are perfect for any occasion.”
The deal between Absolut and Quadrille was brokered by ASPIRE, WildBrain CPLG’s dedicated Corporate.
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