Quiz Room readies immersive L’Équipe quizzes in France

L’Équipe – France’s leading sports media brand – has partnered with immersive quiz company Quiz Room for ‘Le Quiz 100% Sport avec L’Équipe’.

The collaboration, facilitated by L’Équipe’s exclusive licensing agency IMG Licensing, is live in over 70 Quiz Rooms across France. The immersive quiz experience features 60 questions drawn from L’Équipe’s newspaper archives.

“This new partnership is a major step in L’Équipe’s diversification strategy, reaffirming our ambition to help fans experience sport in all its dimensions,” said Violaine Di Meglio, Strategy and Development Director at L’Équipe.

“This collaboration with Quiz Room perfectly complements the recent launch of our dedicated gaming space on the L’Équipe website and application, further enriching our content and offerings.”