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The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in a range of categories, including apparel, publishing and toys.
Landmark Studio Group has appointed Radar Licensing as the global licensing agent to spearhead the development of consumer products push for the recent horror/thriller, Willy’s Wonderland, starring Nicolas Cage.
The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in a range of categories, including apparel, accessories, publishing, electronics, toys, and costumes.
The t-shirt worn by Cage in the film has been consistently selling out of stock, and Radar has appointed its first licensee, Changes, as apparel partner to replicate the t-shirt for a Spring launch.
“We are thrilled with the fan and critic reception of Willy’s Wonderland, which has received great reviews and millions of impressions to date across YouTube and social media platforms,” said Landmark CEO David Ozer.
“Fans want more engagement with the film, and this is the opportune time to partner with a seasoned licensing agent like Radar to create a line of products that reflect the quirky, fun, and adventurous vibe of the film delivered by the talents of Nic Cage to the marketplace!”
David Imhoff, President of Radar Licensing, added: “With its multi-genre appeal, Willy’s Wonderland has so many fantastical elements from which we can develop a merch program.
“We look forward to working with Landmark to develop and bring these products to retail.”
Landmark and Radar anticipate products for Willy’s Wonderland to begin hitting retail in Q3 2021.
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