Ralph Lauren teams with Epic Games for Fortnite capsule collection and digital outfits

Ralph Lauren has partnered with Epic Games to launch a Fortnite ‘Polo Stadium’ apparel collection, as well as in-game digital outfits and accessories.

For the first time in Ralph Lauren’s history, the Polo Pony has been specially redesigned to commemorate the collaboration with Fortnite.

Both the digital and physical Polo Stadium collection draws inspiration from the heritage of the brand’s Stadium collection and Polo Sport line from the 1990s.

The physical range spans hats and polo shirts featuring the redesigned, llama-inspired Polo Pony, while the digital collection will include two outfits and additional in-game cosmetics that will be available for purchase in the Fortnite Item Shop from November 5th.

“Ralph Lauren has always designed dreams and created new worlds, and today, our collaboration with Fortnite will deliver a groundbreaking experience to a new community of next-generation players and consumers,” said David Lauren, Chief Branding and Innovation Officer at Ralph Lauren.

“Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future. We are excited to continue to lead digital exploration, building on our decades-long track record of pioneering innovation.”

Epic Games President Adam Sussman added: “Authentically expressing yourself is core to the player experience inside Fortnite.

“Ralph Lauren’s iconic ‘Polo’ design history together with the powerful versatility of Unreal Engine and the unmistakable style of Fortnite have resulted in an inspired campaign and timeless looks that Fortnite players worldwide are sure to love.”