Read the Brands Untapped 100: 2025 online

Or download the 2025 Digital Edition PDF here.

The Brands Untapped 100 is an annual publication celebrating designers, studios, product developers and creative leaders that have done great work in the licensing space over the past 12 months.

Each year the physical publication launches at Brand Licensing Europe alongside a digital version which is available to download.

‘The 100’ is divided into five categories:

Brand Owners & Licensing Agents: Celebrating those working in product development within licensors, including PD leaders, creative directors, designers, and design-led licensing execs, as well as creative leaders within licensing agencies.

Licensee (Sponsored by SEGA): For designers, product developers and creative directors at licensees responsible for creating some of the year’s best licensed products and experiences.

Design Studios & Creative Agencies (Sponsored by EXG Pro): Know a design agency or creative studio that deserves attention for outstanding work over the past year? Nominate them here.

Rising Stars (Sponsored by Hasbro): This category celebrates fresh creative talent working in the areas of design and product development, across licensors, licensees, creative studios and agencies.

Design Champions (Sponsored by Think Influence): For individuals who may not be designers themselves, but who deserve credit for promoting design-thinking – or whose work benefits and celebrates designers and creatives in the licensing industry.

As well as the 100 itself, there is also a range of engaging opinion pieces and interviews inside this year’s book, including:

• BBC Studios’ Andrew Carley discusses a recent BBC Playback Selfridges collection

• Ravensburger’s Jake Briesh and Wigwam’s Ian Smith take us inside work on Disney Villainous Unstoppable

• HMV’s Byron Williamson and Lydia Booth talk fandom, design and trendspotting.

And many, many more….

Buy a physical copy of the Brands Untapped 100: 2025 Edition

Or download the 2025 Digital Edition PDF here.

Download the 2024 Digital Edition PDF here.

Download the 2023 Digital Edition PDF here.

Download the 2022 Digital Edition PDF here.