Reemsborko to helm licensing push for artist Matt Bailey

Reemsborko has signed as the licensing agent for artist Matt Bailey.

Bailey has already worked with Mighty Jaxx on a collectible toy and with hip-hop artists Run The Jewels, designing a label for one of their beers.

“Reemsborko constantly seeks the most interesting IP out there and I first heard about Matt when he was suggested for a screen print license for one of our anime properties,” said Max Arguile of Reemsborko.

“Unfortunately, the licensor felt it was a little too out-there for the brand. His style and content is often not for the faint-hearted and much of it is frankly NSFW – but that still leaves a lot of really commercial imagery that are proven best-sellers and already in demand from the retailers that have seen it. Funnily enough, in a presentation to a licensee last week, merely the mention of his name was sufficient for them to exclaim, “Oh, I love Matt Bailey – if we sign this, please can he also tattoo me?””

Bailey added: “As my artwork has grown over the last few years, demand for my merchandise has overwhelmed my ability to keep up with it. The idea of licensees putting this into retail is very appealing. The fans won’t have to wait for items as they will be able to buy it locally and I won’t have the hassle of shipping and the stress of returns.”