Reiss launches New York Botanical Garden capsule collection

The New York Botanical Garden and British fashion brand Reiss have teamed up on a women’s and girls’ capsule collection.

The Reiss design team visited the Garden to explore its extensive archive of botanical illustrations. The resulting collection brings intricate floral prints to Reiss’s signature silhouettes and summer-ready styles, spanning dresses, denim, t-shirts, coordinating sets, vests, trousers, shorts,and swimwear.

“We all watched in wonder as the collection came together,” said Claire Potter, Managing Director at Metrostar.

“It really is the most amazing showcase for NYBG’s stunning archive and the perfect way to launch the New York Botanical Garden partnership programme in Europe.”

Christa Boeke, Vice President of Licensing at NYBG, added: “We were inspired by Reiss’s creative vision and are thrilled to see how beautifully our historic illustrations have been reimagined. It’s a wonderful way to share our conservation story and connect with audiences in Europe and beyond.”

Una Joyce, Chief Creative Officer at Reiss, said: “We are thrilled to partner with the New York Botanical Garden, bringing their rich botanical heritage to our contemporary designs. This collaboration combines our modern Reiss design aesthetic with bold, colourful blooms, harmoniously blending style and nature into luxurious summer wardrobe staples, and offering our customers unique pieces that celebrate both fashion and flora.”

The Reiss | NYBG collection marks NYBG’s first collaboration with a European brand. It was brokered by Metrostar, NYBG’s European licensing agent, in partnership with US based master agent Jewel Branding & Licensing.