Represent debuts Oasis capsule collection

Represent has launched an Oasis capsule collection, in collaboration with the band’s global licensing agency, Global Merchandising Services.

Marking 30 years of Definitely Maybe, the 10-piece range pays homage to one of the album’s biggest tracks, Live Forever. The collection features Represent’s signature Owners Club artwork merged with the Oasis logo, as well as ‘Definitely Maybe’ pieces featuring photography of Liam and Noel Gallagher shot by Kevin Cummins in the Nineties.

The collaboration also spans co-branded mugs, ashtrays and rugs.

“For us, this collection has been years in the making; it’s been our ultimate collaboration,” said Michael Heaton, Creative Director and Founder of Represent.

“Since the inception of Represent, the band has been a point of massive inspiration; the parallel of also being two brothers from Manchester felt close to home. This collection was an opportunity for us to highlight an iconic time in Oasis’ career and marry that up with something that is iconic to us; Owners Club.”

Jens Drinkwater, Head of Licensing at Global Merchandising Services, added: “We are thrilled to partner with Represent on the launch of this new collection that pays tribute to one of Britain’s most iconic bands of all time. This is only the start of many strategic partnerships we have planned to celebrate the band over the next year.”

The Represent x Oasis Live Forever collection is available from Friday December 13th at Representclo.com.