RHS and George at Asda debut second children’s apparel collection

Royal Horticultural Society has once again collaborated with George at Asda to launch a children’s apparel and accessories collection.

The first partnership between the two resulted in an award win at this year’s Brand & Lifestyle Licensing Awards. This new range features prints of hand-drawn illustrations of colourful plants, vegetables and insects, with swing tags designed in the shape of flowerpots.

“The positive challenge of this latest collaboration was to build on the appeal of our first collection but offering something new and exciting,” said Estella Arroyo, Product Design Profession Lead at George.

“The response so far has been fantastic! We are thrilled to be collaborating once again with the RHS on this and the clothing and accessories brilliantly combine style, fun and practicality – perfect for getting outside, exploring and growing!

Cathy Snow, Licensing Manager at RHS, added: “As one of our earliest forays into children’s products, and our very first collaboration on children’s clothing, the RHS collection from George at Asda was an unqualified success, delighting children and parents and brilliantly underlining our key message – to encourage everyone t0 ‘get growing’.

“We were understandably eager to develop a second collection with the talented George team – and yet again they have excelled themselves.”