Ringers Western debuts Bundaberg Rum apparel collection

Australian country clothing brand Ringers Western has launched an apparel collection around Bundaberg Rum.

The collaboration – put together by Asembl – taps into Bundaberg Rum’s Aussie heritage and is inspired by Ringers Western’s beginnings on a cattle station in the Kimberley of Western Australia.

“We’re excited to be partnering with Ringers Western, another famous Aussie brand that celebrates the good times,” said Bundaberg Rum Senior Brand Manager, Matthew Miles.

Ringers Western CEO and Founder, Andrew Macdonald, added: “We are extremely proud to partner with Bundaberg Rum, one of Australia’s most iconic brands. Ringers Western has grown up with Bundaberg Rum and we enjoy nothing more than having a cold rum after a day’s work on the farm with our mates.”

Asembl Managing Director, Justin Watson, said: “Without a doubt both Bundaberg Rum and Ringers Western are truly iconic brands with a profound Aussie heritage, so we are thrilled to have reigned in this partnership on behalf of Bundaberg Rum.”