Rock the Bells debuts co-branded partnership with Ol’ Dirty Bastard

Rock the Bells has embarked on a co-branded partnership with the Estate of Ol’ Dirty Bastard.

The partnership kicks off with a signature collection designed by designer and creative director Alexander – John. It spans unisex and women’s hoodies, featuring with the artwork for ODB’s first album ‘Return to the 36 Chambers: The Dirty Version’.

“ODB was known for being an original, and for being a genuine and entertaining, verbose artist,” said Rich Morris, vice president of global commerce for Rock The Bells.

“He contributed to changing rap indefinitely – from the music to the business. As Rock The Bells continues to champion the culture forward offering fans the best in content, experiences and commerce, we’re honoured to be partnering with his Estate on this collection and look forward to our continued collaboration.”

Icelene Jones, ODB’s widow and administrator of the Estate of ODB, added: “I am so excited to start 2023 with a special partnership with Rock the Bells and ODB. I know that this collaboration will truly shine a light on my talented and unique husband Ol’ Dirty Bastard.”

The collaboration was negotiated by ODB’s licensing agent, FanGirl Consulting & Brand Management.