Rocket Licensing to helm UK licensing programme for Bing

Rocket Licensing has been appointed by Acamar Films as the UK agent for Bing.

To date, Bing’s licensing programme has spawned games, apparel, toys, confectionery, homewares and more. Rocket will be targeting additional categories and expanding existing ones.

“Rocket Licensing’s impressive expertise in managing successful pre-school brands makes them the perfect partner to drive Bing’s continued growth and success,” said Laura Clarke, Executive Director, Global Licensing at Acamar.

“Their proven ability to deliver impactful licensing campaigns will help Bing and his friends connect with new generations of fans. With Bing’s timeless appeal and growing audience, we’re excited to collaborate with Rocket to explore fresh opportunities and expand the brand’s reach in the UK market.”

Rob Wijeratna, Joint Managing Director of Rocket Licensing, added: “Timeless and universal stories told in an engaging manner and featuring endearing characters have undoubtedly driven the success of Bing. But the hard work and creative excellence that has gone into the series has produced something lasting and important: episodes are regularly revisited by grown-ups and young children as a way to explain and explore complex feelings or new experiences.

“Bing is a brand that resonates with parents and their growing children, offering opportunities to entertain and educate across multiple categories. We at Rocket are thrilled to be working with this wonderful property.”