Rose Marketing UK launches Chupa Chups freeze pops

Rose Marketing UK has partnered with Perfetti Van Melle to launch a line of Chupa Chups freeze pops.

The range spans strawberry, cola, apple and orange flavours, and launches in the UK and France this summer. Other European markets are due to launch the range shortly.

“We are very pleased with this amazing product,” said Marta Ballesteros, Area Licensing Manager at Perfetti Van Melle.

“These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way. It will be a great success.”

Carl Richardson, Head of Commercial Brands at Rose Marketing UK, added: “We are really excited to be working with Perfetti Van Melle on one of their amazing brands. Chupa Chups Freeze Pops are exceeding expectations already in the UK and France.

“More countries in Europe have already committed to stocking them next summer, so the future looks incredibly bright.”