Rubber Road eyes record-breaking 2025 for TUBBZ

TUBBZ enjoyed a record-breaking 2024, selling 2.63m units globally.

Off the back of the success, Rubber Road Co-Founder Ben Grant believes the company will sell over 5m units this year, 10m units in 2026 and 18m units in 2027.

“We work with most of the major entertainment brands around, to bring their popular characters into the TUBBZ world including Universal, Warner Bros, Paramount, Sony Pictures, SEGA and Amazon to name a few,” said Grant.

“Plus, major retailers are backing the TUBBZ phenomenon, bringing the collectible products to a wider audience which has been a game-changer for us. With 200 new characters coming in 2025, retailers are increasing their orders and with new retail partners are coming on board weekly, we are anticipating breaking the record again!‘

Upcoming launches for the cosplaying duck brand includes How to Train Your Dragon, Jurassic World Rebirth, Superman, Minecraft, Shrek and The US Office.

“This quirky idea that came about five years ago and we are ecstatic that this journey has taken us to become a major force in collectibles already, we’re just getting started,” adds Grant. “We urge retailers to join us and share the success of the wonder that is TUBBZ – we can boldly say that there are no other rubber ducks that look this good. For a full ‘inducktion’ come and see us at New York Toy Fair Stand 5555.”