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The deal will see Numskull Designs produce official merchandise for some of the studio’s most iconic movies, including the John Wick franchise.
Rubber Road has signed a new consumer products deal with Lionsgate.
Numskull Designs – Rubber Road’s design arm – is set to produce official merchandise for some of the studio’s most iconic movies, including the John Wick franchise.
The ranges will span Numskull’s Tubbz, CosCups, Logo Lamps, Countdown Characters and Christmas Jumper lines.
“We are absolutely delighted to be working with Lionsgate as they continue to extend and expand a number of their most iconic movie franchises,” said Liam Taylor, Head of Partnerships & Development at Rubber Road.
“These films have phenomenal followings and we can’t wait to show fans what we can do with their much-loved characters.”
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