Rubies launches official The Traitors cloaks

“With Halloween just around the corner, Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect moment,” said Jane Sharp, VP Licensing at All3Media International.

All3Media International and Rubies Masquerade UK have partnered to launch the official dress-up for the hit BBC reality series, The Traitors.

The deal – brokered by licensing agency Metrostar – sees Rubies recrate the green cloaks worn by traitors in the show. The replica cloaks come in two sizes and will be launched this month.

“The cloak signals a new direction for Rubies as we bring the captivating game of The Traitors to life for anyone, at home or with friends and family, to play and immerse themselves in the world,” said Justin McGiffin, Head of Licensing for Rubies.

“On top of this, our teams have given the product and packaging the innovation it deserves, transforming it into the perfect gift for consumers as we head into peak gifting season. We’re excited to partner with Metrostar and All3Media International on this license, and to see how The Traitors continues to grow with the recent announcement of season two.”

Jane Sharp, VP Licensing at All3Media International, added: “We’re delighted to have found such faithful partners in Rubies and Metrostar to launch the official dress up line for the BBC’s smash hit series The Traitors.

“With Halloween just around the corner and Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect moment and we can’t wait for fans to don the iconic oversized hoods and find out if they suit the ultimate look of deception and betrayal.”

Other licensing deals confirmed for The Traitors include a publishing deal with Penguin Random House, a board game deal with Vivid Goliath and a card game with Ginger Fox.

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