Rubies readies new Paramount launches across PAW Patrol, Dora, SpongeBob and more

Paramount Consumer Products & Experiences UK and Rubies have partnered to launch a new range of costumes and accessories inspired by some of Paramount’s most popular franchises.

New ranges based on PAW Patrol, DORA, Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Avatar: The Last Airbender will roll out across the UK and EMEA throughout 2025.

“We are constantly exploring different ways to engage our audience and bringing our characters to life through Rubies’ best-in-class role play items enables kids to become their favourite characters all year round,” said Simta Sawhney, Senior Director Licensing, Paramount Consumer Products & Experiences.

“We’re confident that the costume line will create memorable experiences for families across the UK and EMEA.”

Fran Hales, Head of Portfolio and Marketing at Rubies, added: “We are thrilled that Rubies has firmly solidified its strong working partnership with Paramount. Together we’ve always had a long-standing relationship, and we welcome them back into our licensed portfolio. We’ve already received significant demand for Paramount products, and it’s exciting for all the teams involved to bring our products back to market with an exclusive dress-up collection.”