Sanrio teams with Maestro Media for Hello Kitty: A Day in the Park board game

The game ­– designed by Roberta Taylor – will launch via a crowdfunding campaign that’s set to go live in September.

Maestro Media, in association with Digital Development Management, has signed a multi-year partnership with Sanrio.

The first project to launch as part of the partnership is the Hello Kitty: A Day in the Park board game, designed by Roberta Taylor.

The game will launch a crowdfunding campaign in September to incorporate fan involvement and feedback, before being delivered to backers and available for retail in 2024.

“We are ecstatic to be working with Sanrio to bring a new Hello Kitty game directly to the fans,” said Javon Frazier, Founder and CEO of Maestro Media.

“We cannot wait to work directly with the beloved brand’s millions of fans all over the world, incorporating their ideas and feedback, to create a one-of-a-kind experience the community will love.”

For more information and to stay up to date on the project, visit

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